Developing Brand teams to drive marketing strategy for a leading animal health player
InteGreat People partnered with the client company to design and deliver a tailor-made intervention that improved their skills to generate customer insights, segment markets, and position products and formulate a marketing strategy to achieve client’s growth goals. Through workshops and live cases, the team got a deeper understanding of practical application of skills to their real-life business context.
Participants expressed a greater degree of confidence and sharper skills to develop and deliver marketing strategy.
Workshops We Offer
In an increasingly commoditized market, where products have no clear advantage, the ability to develop a competitive and sustainable strategy that will excite the field force is key.
The Business Growth Edge series aims to develop top management teams to develop visionary leadership, formulate a business growth strategy and build discipline into the execution process.