Animal Health

Animal Health

Developing Brand teams to drive marketing strategy for a leading animal health player

The Situation

Our client, a leading player in the animal health business and a division of a Big 5 global healthcare company, wanted to improve the quality of marketing strategy and execution in the brand management team.

The Solution

InteGreat People partnered with the client company to design and deliver a tailor-made intervention that improved their skills to generate customer insights, segment markets, and position products and formulate a marketing strategy to achieve client’s growth goals. Through workshops and live cases, the team got a deeper understanding of practical application of skills to their real-life business context.


Participants expressed a greater degree of confidence and sharper skills to develop and deliver marketing strategy.

Workshops We Offer

Sales Execution Edge

In the heat of competition, faced with discerning and demanding customers, it is the core drills of Sales management that enable line managers to deliver results.

Sales Leadership Edge

In the final analysis, it is leaders who develop people, deliver results and drive performance.

Marketing Execution Edge

In an increasingly commoditized market, where products have no clear advantage, the ability to develop a competitive and sustainable strategy that will excite the field force is key.

Business Growth Edge

The Business Growth Edge series aims to develop top management teams to develop visionary leadership, formulate a business growth strategy and build discipline into the execution process.

Customised Programmes

InteGreat People is known for our practical and relevant approach to learning. We begin an assignment with a comprehensive pre-workshop understanding of client issues.