Energizing Sales Leadership pipeline to drive business results for a leading South East Asian diagnostic company

The Situation

The Executive team of our client, a leading South East Asian Diagnostic player, wanted to develop its sales leadership pipeline to lead teams effectively and execute sales management strategy.

The Solution

InteGreat People partnered with the client company to design and deliver a tailor-made intervention for the entire Sales leadership hierarchy. The intervention conducted in two phases focused on building skills of leadership, improving strategy execution, managing performers and non performers and motivating teams to high performance.


Participants expressed a greater understanding of concepts, an increased confidence level, practical tools and techniques to deal with market realities and sharper skills.

Stent Company

Equipping the Sales teams of a leading high value stent company to launch and achieve targets in a highly competitive business environment

The Situation

The stent market was evolving with drug eluting stents offering more value for money. Our Client was launching a regular stent at a 30% premium over other regular stents and only 20% lower than drug eluting stents. The field force had lost morale and confidence to approach customers.

The Solution

We studied the market and developed a solution to communicate value to customers.
We then designed a training solution on Selling Skills of 3 days in 2 modules the entire Sales leadership hierarchy. The intervention conducted in two phases focused on building skills of selling – Selling to achieve results (STAR), negotiation and assertiveness.


The field force achieved the target of 6 months in 2 months and targets were revised upwards. The company was able to establish the stent effectively

Workshops We Offer

Sales Execution Edge

In the heat of competition, faced with discerning and demanding customers, it is the core drills of Sales management that enable line managers to deliver results.

Sales Leadership Edge

In the final analysis, it is leaders who develop people, deliver results and drive performance.

Marketing Execution Edge

In an increasingly commoditized market, where products have no clear advantage, the ability to develop a competitive and sustainable strategy that will excite the field force is key.

Business Growth Edge

The Business Growth Edge series aims to develop top management teams to develop visionary leadership, formulate a business growth strategy and build discipline into the execution process.

Customised Programmes

InteGreat People is known for our practical and relevant approach to learning. We begin an assignment with a comprehensive pre-workshop understanding of client issues.