Brand Building Edge
Building strong brands and processes in a competitive world
In an increasingly commoditized market, where products have no clear advantage, the ability to develop a competitive and sustainable strategy that will excite the field force is key. Focusing on customer insights, using research and branding tools, developing rigour in processes of brand management and arriving at measures and methods to track implementation are some of the aspects covered in this series of interventions
For Brand Managers
Each workshop is customised to role deliverables and seniority level
The Brand Planning Process
Strong brands are built by design. This practical hand on workshop enables participants to follow a structured process of brand planning which is research driven and based on facts. Participants will learn how to use different approaches to build pillar brands, revitalize mature brands and devise implementable strategies to grow the brand.
Using Customer Insights to Develop Brand Strategy
Designed for product managers in both acute and chronic therapy business, this highly interactive program will inspire participants to ask the right questions – and make the right decisions – to build strong marketing plans and gain a sustainable competitive advantage. Through engaging discussions and collaborative exercises, participants will learn how the right blend of qualitative and quantitative tools can deliver powerful insights into customer needs and perceptions.
Segmentation, Differentiation and Positioning
In a crowded and generic market, it is imperative to differentiate your brand and position it. This insightful workshop gives participants a structured approach to segmentation and positioning. The highly interactive workshops and exercises, builds skills and confidence of participants to build great brands.
Launching New Products Successfully
Creating an identity for a new product is critical if the product has to survive and grow. Most new products fail to survive; this practical workshop highlights the process of launching a new product with special emphasis on the process of understanding the customer, needs therapy. Participants will get clarity on the process of making new launches successfully.
The Execution of Brand Strategy
Execution of strategy is the greatest challenge for organizations. Designed for brand managers, this workshop equips brand managers with the 4 principles of successful execution. Brand managers will learn tools and techniques of exciting and engaging field force as well as monitoring implementation of strategy.
What Our Clients Say
The programme provided a great framework for improving brand performance. It helped in understanding of levers and out of the box thinking without restrictions of field force.
I liked the practical approach of learning the subject, timeline and structured distribution of subject. The way the whole programme was conducted was excellent.
The programme was very good. It gave me insights on strategy implementation and execution, as well as how to go about networking and pre-planning well in advance.